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Web Design Essentials - Mar 2006

Web design Sunshine Coast

We offer unique web design Sunshine Coast, Gold Coast, Brisbane, Australia as well as New Zealand, USA, UK, Peru & Chile.Please consider these points when talking to your web designer.

Message
A potential customer arrives at your website with the question - "Does this web site have the information I need?"
Some visitors are not impressed that much by promotional offers of free goods and services. They are looking for ways in which your site can be useful to them. Does your site offer one or more of the following:
Entertainment
Information
Advice
Helpful tips
Contact with people who share same interests
Links to other interesting sites
Your corporate website should provide information about your business and products and services.
A business website should be:
(a) simple to find what you need
(b) offer products and services that are located in a simple way and logical order More on this in
web design basics.

General Impression
Your web site is like a window display of your business. If the impression that it creates is not good enough visitors will simply leave.
Your site must be:
Neat
Organized
Attractive
Professional
It is better if your site shows less than too much. Over crowded websites, with too many flashy elements, create a negative effect on your visitors.

If you are in small business check these tips that helped the owner achieve her best month in sales ever.

Fast download
Your site should load as quickly as possible. Market research shows that the average surfer leaves a site that fails to load in 7 seconds. For a dial-up modem that means a maximum of 56 kilobytes. So avoid large graphics and flash animations.

The opening page of your site should not overwhelm your visitors with too much information or you risk loosing them. More on the web design of your homepage.

Graphics and Design
The graphical design of a website is crucial for a positive first impression. Every graphic element should help present the main idea of your site.
Funny images are not appropriate for a business site, but they can be a good choice for an entertainment one.
Graphics load slowly so use them sparingly and efficiently. Try to keep the overall size of your web pages around 30k. Talk to your
web designer about these technical aspects.
Individual pictures should be about 6-8k. Additional 2k adds about one second to download time.

Colour choice
The choice of colours is also significant since different colours provoke different feelings.
The warm colors like orange and red increase the pulse rate and stimulate the senses.
Cold colors like blue and green have the opposite effect.
Yellow is considered a happy colour because it reminds us of the sun.
Select the right colours for the emotion that you want to create.
People read a text from top left down to bottom right. Place your images accordingly.
Images that have a directional aspect should point to the most important part of your page. If you use the image of a bird its beak should point to inside the page and not outside.
This is valid for all images:
Faces should be turned to the center of the page.
Cars should face the center of the page.
Neckties, roads and other prolonged objects should point from left to the right and from top to bottom.
You should place your navigation bars down the left side of your page, as well. This will keep them visible for your visitors. More on
web design layout.


Readable texts
Here we do not consider choice of words but rather the appearance of words on a page.
To impress word should be surrounded by sufficient white space.
Use dark texts on light backgrounds (preferably white). Dark backgrounds make some visitors feel confined and depressed.
Bright backgrounds make texts difficult to read and red, orange and purple backgrounds can be dazzling.
The text colour you choose is equally important, different browsers interpret colors in different ways. A text that looks fine on your browser may be illegible on a different one.
Divide your text in columns to make it simpler and faster to read. It is easier to follow a column than a large chunk of text that stretches across the whole page. Plan your web design
Choose fonts that are available on all computers and that are easy to read like Arial, Times New Roman, Garamond and Courier. Exotic fonts like Gothic, Script, Westminster, or Cloister look attractive in headings, but not all users have them installed on their computers. In this case, your visitor’s browser will render the missing font with a system one and ruin the effect that you are aiming at. Please follow this for some interesting information on common
website mistakes.

Easy Page Flow
Most people do not handle well large pieces of information. We have already suggested that you divide your page into columns that would separate the text vertically but you should also use headings and sub-headings that separate it horizontally.
Write short statements for the key facts on your page and use the statements for headings. Examine each section to check if you can break it into smaller pieces. Write a short statement for each of these pieces and use these statements as sub-headings.
Use the same font for all your headings and subheadings. Make them bold and increase the font size for headings. It will make simple to spot the large and bold headings and subheadings that are the same size with the text but bold.
If you follow this advice, your visitors will be able to see the key points of your page at a glance.Write your headings carefully, because if you grab your visitors’ attention with them they will stay and read on.
If you want to attract your visitors’ attention to other parts of the text you can make some sentences bold or change their colour. Use this approach carefully, because some colours are difficult to read even on a white background.

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